The platform is rolling out a fresh option that enables them to reduce the volume of AI-made content appearing in their feeds. This move comes as the service announced that it presently contains over 1 billion content made with AI.
Testing and Rollout
The update is undergoing trials over the next few weeks before a global rollout. This shift comes amid a rise in AI content, driven by recent video-generation tools.
The Broader AI Trend
It has been noted that nearly one in 10 of the quickest rising content creators on another major platform only show content made by AI. A considerable share of this material is classified as “AI slop”, a phrase for poor-quality, bulk-generated content that is often absurd or surreal.
Based on user feedback that many people appreciate content produced via AI tools, from computer-generated images to science explainers, and we aim to provide users the power to increase or decrease of that, according to their own choices,” commented a company executive.
Scale of AI Content
The platform disclosed that there are presently 1.3bn videos on its network tagged as artificially created. Overall, more than 100 million videos are uploaded to the app each day, making AI-generated material a limited portion of its overall inventory.
How to Adjust Settings
Users will be capable of limit or boost the volume of AI-generated videos they view by using the topic control feature in the app and picking the AI content topic. Further subjects that currently be adjusted under the setting include politics, clothing, aesthetics, and movement.
Platform Guidelines
TikTok’s policies mandate content makers to label “realistic” AI-made content, and it prohibits dangerous AI impersonations of public figures or emergencies. Any realistic artificial content that is not labeled can be deleted under its user guidelines.
Furthermore, the service will from now on apply an AI-generated watermark to content produced via its proprietary AI systems, or detected by an collaborative effort for recognizing content made by AI. This measure is intended to help prevent users from trying to bypass the tagging system.
Responsible AI Funding
TikTok is furthermore establishing a two million dollar AI literacy fund for specialists and groups to create learning resources about responsible artificial intelligence. This project will assist educational bodies dedicated to training coding and technology.
Content Safety Approach
TikTok has justified its moderation strategy, amid controversy over proposals to lay off numerous content moderators in Britain. The company is expected to reduce 439 jobs in its trust and safety division in the UK capital, with worker representatives and digital protection specialists expressing worry that staff are being displaced by automated systems.
A company official explained that human moderation would remain essential, but automated tools can shield workers by removing the most distressing content before it is viewed by humans. TikTok reported a 76% decrease in disturbing and violent content seen by safety staff over the past year due to intervention by its AI tools.
We believe it is crucial to integrate people and machines to maintain a secure environment,” the official commented. “We’ll have humans as part of that process, but we also think it’s extremely critical to limit contact with unsafe media as quickly as possible, which is the area in which a lot of the machine support is making a difference process content quickly.”
